On September 8th Rihanna launched her very own makeup brand, Fenty Beauty. Her, her team, and any and everyone involved in the creation or launch of this brand kept it top secret and confidential. In my opinion, that was a smart move. Today, a brand can't release anything without having the success or failure of it based solely on whether or not the Youtube beauty gurus with millions of subscriber enjoys the product. This way, everything was kept a mystery and unbiased. If you wanted to find out if you'd like something, you actually had to go out and see for yourself. Being the makeup lover that I am, and having the huge crush on Rihanna that I've had since I was young, I was one of those that jumped out on launch day to get what I could.